My Approach
Your brand is more than a logo - it's the heart of your business.
A strong brand isn’t just how your business looks, it’s how it makes people feel.
It’s the story you share, the experience you create, and the promise you make when someone interacts with your work.
I believe your brand should reflect who you are, what you stand for, and where you’re headed next.
That’s why I take a collaborative, purpose-driven approach, helping you uncover your message, align your visuals, and build a brand and website that feels cohesive, clear, and truly you.
Here's How I Work
✦ Clarity before design.
We start by defining your message and purpose—so every word and design choice reflects what you truly want to say.
✦ Guided, not overwhelming.
I lead the process with structure and ease, so you never feel like you’re figuring it out alone.
✦ Design that fits.
I’ll help you create something you’re proud to share—something that actually feels like you.
✦ Platform flexibility.
I’m a Wix Partner and also work in WordPress when the project calls for it. We’ll choose what works best for your goals and your comfort level.
This isn’t just about launching a website.
It’s about helping you step into your next chapter with clarity, intention, and something that truly represents you.
The Simply Said Creative Process
Bringing clarity, strategy, and ease to your brand and website—step by step
01 — Discovery & Direction
Start with a clear plan.
We begin with a creative brief and a collaborative kickoff call to get to the heart of your work—your vision, audience, and goals. Whether you’re starting from scratch or refreshing what you already have, we’ll map out a clear plan that feels aligned, focused, and doable (not overwhelming).
02 — Brand Foundations (if needed)
Build your brand before your website.
If your brand needs a refresh (or you’re starting from scratch), we’ll build or refine the essentials:
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Core message and brand voice
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Visual direction (colors, fonts, logo if needed)
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Clear positioning that helps you stand out and connect with the right people
This step is all about creating consistency and clarity—so your brand feels cohesive and grounded wherever you show up.
03 — Strategy & Content
We’ll shape the message—together
Together, we’ll create (or refine) the words for your website. From headlines to calls to action, every piece of content is designed to reflect your voice, connect with your audience, and guide visitors toward taking action. You’ll get strategic input and support writing it—or I can write it for you.
04 — Design, Build & Launch
Built around your story and style—designed to launch with purpose.
Next, I’ll design a custom site (or refresh your current one) that brings your message to life. Clean, strategic, and easy to use—your website will support your goals and help you show up confidently online.
Once we go live, you’ll have everything you need to keep moving—training, support resources, and access to me if you need backup. My goal is for you to feel clear, confident, and in control of your online presence.
