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Let's start your brand journey


What makes up your brand? A brand is not just a company logo; it's a commitment you make to your audience. It encompasses how people perceive you, the emotions they associate with you, and the conversations they have about you when you're not present.

I’ll work closely with you to create a solution tailored to your needs and budgets. Together we'll determine a cohesive brand identity and website design, a good user experience, and compelling calls to action.


I take the time to understand your business and work with you to clarify:

  • Your brand vision

  • Your brand voice

  • Your target audience(s)

  • Your taglines and positioning

  • Your ‘about us’ story

  • Your service descriptions

  • Your style guide

  • And much more!


I’m a Wix partner. I also work in WordPress, Wild Apricot and more! Interested in finding out more about the process? Keep scrolling to learn more...

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Here's the game plan

Together, we'll craft a solution to meet your needs.

Initial consultation & quote

Are you ready to kickstart the design process or do you have questions? You can schedule a free consultation to discuss your design needs. After our initial call, we'll gain a better understanding of your design requirements to help your business stand out. I'll assist you in selecting the services that best suit your needs and provide you with a custom quote.

A video conference client consultation showing a woman on the screen and a person holding a notebook
A woman signing a contract on a tablet
Book my services

After we identify your project requirements, you will be asked to sign a contract that specifies the deliverables, payment details, and timelines. To start all projects, an initial payment of 50% is required.

Discovery & visual direction

The discovery session is where the magic begins! This is our chance to dive deep into your vision, your preferences, your brand identity, the services you offer, your target audience, your goals, and so much more. Think of it as our creative treasure hunt!

With the insights you share, I'll embark on a journey of research. I'll get to know you inside and out, study your competitors, brainstorm logo concepts that resonate with your essence, pick out brand colours that pop, curate font pairings that scream 'you,' and even envision the functionality your project requires. It's all about crafting a website that not only works but also looks and feels like an extension of your brand.

A woman in a pink shirt typing on her laptop
A branding board with fonts and imagery in dark green and light pink tones
Brand strategy

With your vision and business needs in clear focus, it's time to dive headfirst into the creative process! I'll use the insights from our discovery session to create designs for your logo and other branding elements, including image selection. We'll work together to ensure the designs align with your vision. Once the brand elements are finalized, I'll start on the web design.

Content development

As we’re working on the web design, I’ll start creating clear and engaging content. I’ll draft your headings, taglines, calls to action and other text - whether it's starting from scratch or giving your existing content a dazzling makeover, I've got it covered. I’ll also identify your keywords for search engine optimization.

Image by Kyle Glenn
A woman creating a layout for a website on a white board
Website design

Now that we've unveiled your new logo, breathed life into your brand identity, and woven engaging content, it's time to rev up the engines for the web design journey!  First, we'll sketch out a detailed sitemap, laying the foundation for your website's structure. Then, we'll dive into the exciting realm of web page design, infusing each page with your unique brand essence.

These designs will reflect the vision you shared during our discovery session, creating a web experience that's not only crystal clear but also packed with visual appeal. Get ready to see your dream website come to life!

Review & revisions

Once I unveil the website and content, you'll have the spotlight. Your feedback is like the director's cut, and I'll work with you to make sure everything aligns with your vision. I'm all about fine-tuning and polishing.

Typically, we go through 1-2 rounds of edits, taking your notes and refining the design until it's ready to shine.

Two people isitting side by side with one on a laptop and the other taking notes
Image by Arnel Hasanovic
Website launch

Once we have your nod of approval for the final website, it's time to wrap things up. You'll make the final payment (50%), and with that, the website will spring to life and be handed over to you.

But that's not all – your ultimate brand package will be delivered to your virtual doorstep. I'll also set up your Google Analytics and lay down the foundations of your SEO strategy, including the magic of keywords. It's all about ensuring your digital presence shines brightly from the moment we hit the launch button!

The results were amazing! We had expert support guiding us through the whole process, which was key to starting the much-needed website overhaul, keeping us on-track through the detailed work, and to producing a powerful final product. With our updated content and new website, we can finally start effectively promoting our vision, partnerships, and project work.

Christina MacDonald

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Let's make magic!

Bring your brand & business dreams to life.

I can help you stop feeling overwhelmed by your brand and website needs so you can focus on your business. It's time to design a brand and website that attracts your dream audience. Schedule a free 30-min consultation with me to learn how I can help you build your dream website that reflects your business and gets results.

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