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My Work
Thoughtful brand, systems, and website work built with purpose.
Featured Projects
I’ve worked with organizations, associations, and entrepreneurs across a wide range of projects. In some cases, I led and designed the full website and brand design. In others, I served as project lead and strategic partner, guiding brand, content, user experience, and messaging while collaborating with external development teams.
CALU
Brand Refresh + Messaging + WordPress Website
CALU represents leaders in advanced life underwriting and provides trusted insights and advocacy for its members.
They came to me for a complete website redesign to bring clarity and cohesion to their brand. From refreshed messaging and streamlined content to a modern, user-friendly site, we created a digital presence that reflects their credibility and makes it easy for members to find what they need.
CPB Canada
Brand Update + User Experience + Project Leadership
CPB Canada hired me to lead a comprehensive digital and brand update. The project included a full needs assessment, brand refresh, messaging development, and user experience and content mapping.
I led the strategy and project direction, then hired and coordinated external partners to execute the custom website and MMS build. The result is a more cohesive brand, an improved user experience, and a digital presence that better supports CPB Canada’s members and stakeholders.
Wind Energy Institute of Canada (WEICan)
Brand Refresh + Messaging + WordPress Website
WEICan needed a modern online presence that reflected their leadership in renewable energy research and innovation.
I worked with their team to refresh the brand, rewrite their content for clarity and credibility, and lead the design of a WordPress website. The result is a clean, accessible, future-focused site that speaks to both industry stakeholders and the public.
CanTreatCOVID
Brand Identity + Messaging + WordPress Website
CanTreatCOVID is a research organization focused on helping people recover faster from COVID-19 and prevent long COVID.
I created a new logo, brand identity, and WordPress website designed to be clear, compassionate, and credible. The final result supports their commitment to science, care, and accessibility.
Move Well Health
Brand Messaging + Visual Identity + Website Design
Dr. Melanie came to me ready to evolve her online presence. She had deep expertise and a strong reputation, but needed support translating that into a cohesive brand and digital experience.
We clarified her messaging to better reflect the outcomes she helps clients achieve, developed a modern visual identity, and built a clean, user-friendly Wix website. The result is a polished, purposeful online presence that reflects the care, confidence, and credibility at the heart of her work.
Around the Sea
Brand Refresh + Messaging + Website Design
Canada’s famous rotating house in North Rustico, PEI, came to me for a full refresh. The goal was to better reflect the uniqueness of the property and make booking feel easy and inviting.
Together, we created a refreshed logo, bold brand colours, updated visuals, and a website experience that captures the magic of the space from the moment visitors land on the site.
The Lobster Trap Lounge
Brand Identity + Messaging + Website Design
This seafood spot needed more than a logo. It needed a brand experience that captured its laid-back coastal vibe.
From brand voice and messaging to visual identity and a custom Wix website, I helped bring The Lobster Trap Lounge to life online. The result is a fun, approachable brand and website that appeals to both locals and visitors.
IAP2 Canada
Brand Refresh + Content Strategy + Wild Apricot Website & Member Portal Updates
IAP2 Canada brings together professionals committed to improving public decision-making. They needed support clarifying their message and improving the usability of their digital platforms.
I refreshed their branding, redesigned key Wild Apricot pages, and updated their member portal and document management system to make it more intuitive and easier to navigate. Alongside this, I developed content that better supports members and helps attract new ones, all while aligning with IAP2 Canada’s mission in Canada and beyond.
Money Back Bookkeeping
Brand Refresh + Messaging + Website Design
Nancy had built a strong reputation, but her brand and website no longer reflected the professionalism or personality of her business.
We refreshed the visual identity, clarified her messaging, and designed a clean, modern Wix website that clearly communicates her services and local PEI presence. The result is a brand that feels current, confident, and ready for what’s next.
White Birch Lane Leadership & Learning
Brand Clarity + Messaging + Website Design
This project was about alignment. Vicki came to me with a clear vision rooted in empowerment, authenticity, and professional growth.
Together, we clarified her message, developed a visual identity, and brought everything to life through a custom Wix website that feels spacious, grounded, and easy to navigate. Every element was designed to reflect her values and connect with the thoughtful leaders she serves.
Let’s See If We’re a Good Fit
You don’t need to have it all figured out before reaching out.
This is a chance to step back and talk through what’s working, what’s not, and what might need to change.
In a free 15-minute discovery call, we’ll look at where you are now, where you’re hoping to go next, and what feels stuck or misaligned along the way. You’ll leave with more clarity, a sense of possible next steps, and a feel for how I work, so you can decide whether it makes sense to move forward.
No prep required. Just an honest, thoughtful conversation about what’s working, what’s not, and whether we’re a good fit to work together.