Mastering Your Personal Pitch: Say What You Do (Without Rambling or Freezing Up)

Let’s be honest: talking about yourself isn’t easy.

It can feel awkward, overwhelming—or like you’re trying to sound impressive instead of just being yourself.

But here’s the truth: your ability to clearly and confidently communicate what you do opens doors—to the right clients, meaningful partnerships, and business growth.

If you’re pivoting into a new chapter or finally putting words to the thing you’ve been doing all along, this post is for you.

As someone who helps entrepreneurs find their voice and build brands that feel like home, I’ve seen the power of a clear message—and I’m here to walk you through it.

Step One: Understand Who You’re Talking To

Your pitch isn’t just about you—it’s about them.

• What does your ideal client care about?

• What’s keeping them stuck?

• What would make them say “Where have you been all my life?”

When you understand what your audience needs, you can speak directly to it. That’s when your words go from “here’s what I do” to “here’s how I can help you.”

Step Two: Define Your Core Message

Strip away the fluff. What’s the one thing you want people to remember about you?

Try filling in the blanks:

“I help [who you help] do [what transformation you offer] so they can [what result they’ll experience].”

That’s your anchor.

It’s the thing you’ll come back to—whether you’re introducing yourself on a podcast, writing your website bio, or answering “So… what do you do?”

Step Three: Make It Easy to Say (and Easy to Get)

The best pitches are simple, conversational, and clear.

Ditch the jargon, the long lists, the buzzwords. You’re not trying to impress people.

You’re trying to connect.

Here’s a before-and-after to show you what I mean:

• ❌ “I offer integrated multi-platform branding solutions.”

• ✅ “I help business owners communicate what they do, create a brand that feels like them, and a build a website that attracts the right clients.”

You want people to nod along and say: “Oh, I need that.”

Pro Tip: If a 10-year-old or a distracted stranger wouldn’t understand your pitch, it’s too complicated. Aim for clarity over cleverness.

Step Four: Practice Until It Feels Natural

This isn’t about memorizing a script. It’s about owning your story.

• Say it out loud.

• Try it in different settings.

• Get feedback from a friend or mentor.

• Refine and repeat.

The more you use your pitch, the more confident you’ll feel. It won’t be long before it rolls off your tongue with ease.

Step Five: Add a Story

People remember stories, not slogans.

Share a quick moment: a client win, a turning point, a reason why you started. These little personal insights build trust and help others feel connected to you, not just your service.

Final Thoughts (And a Pep Talk)

Your pitch doesn’t need to be perfect—it just needs to be you.

Clear. Honest. Aligned with the value you bring.

This is your moment to step into the spotlight with confidence and clarity. And if you need help shaping your message? I’m here.

I work with service-based business owners and entrepreneurs who are ready to own their voice, update their brand, and attract the right people.

This week’s challenge: Write or revise your personal pitch using the tips above—and send it to a friend (or me!) for feedback.

Need help crafting your message? Download my free Brand Clarity Guide to uncover what makes your business shine—and how to say it clearly.