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Get To Know Me

You've worked way too hard to be forgettable.

The Simply Said Difference

You don’t want your brand to look and sound like everyone else’s - and I don’t want that for you either.​​

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I believe...

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✦ Your brand should reflect who you are now and where you’re going, supported by the right strategy and systems.

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✦ Your uniqueness is your greatest strength, not something to smooth out or water down.

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✦ Good design starts with clarity. Clarity around your strategy, your message, and the technology you’re using to support your work.

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✦ Waiting has a cost. Confusion, missed opportunities, and second-guessing add up quickly. Progress matters more than perfection.

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And here’s the thing. You don’t have to be great at branding, strategy, or technology. That’s where I come in.

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​Hi, I'm Sarah

Founder of Simply Said Creative

​Here's the short version of my story.

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My first website wasn’t part of a big plan. It was a problem that needed solving. I said yes, figured it out, and realized I have a natural ability to bring clarity to both ideas and systems.

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I can see where technology, tools, and messaging aren’t working together and turn that complexity into something clear, functional, and aligned.

 

That’s how Simply Said Creative began. Because I know how frustrating it is when your website and systems hold you back, and how freeing it is when they finally support your work.

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The Longer Version (If You Like the Full Story)

 

✦ Branding yourself? That’s the hardest part.

When I set out to build my own brand, I hit the same wall I now help my clients through: it’s really hard to see your own brilliance clearly.

 

I had the experience, the strategy and the skills - but articulating my own message? That was a struggle. Branding yourself is a whole different game. That’s when I realized just how powerful an outside perspective can be - and why it’s the very first thing I offer my clients.

 

✦ Drowning in freebies, downloads, and buzzwords?

If you’re overwhelmed by all the advice, freebies, online courses, and branding buzzwords… I get it. I’ve downloaded more “ultimate guides” than I can count - some too basic to help, others so long and complicated they ended up forgotten in my downloads folder.

 

And let’s be real: piecing together your brand from a bunch of conflicting advice isn’t just exhausting, it’s a full-time job. If you’re tired of trying to DIY your brand, messaging, and website while second-guessing every decision - I see you.

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You’re not alone. And you don’t have to do it all yourself.

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✦ I'm certified in making ideas make sense.

As a Certified Knowledge Translation Professional (yes, it's a thing), I’m trained to take complex, messy, or just plain hard-to-explain ideas and turn them into messages that actually land.

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Whether you're launching something new, pivoting into something more aligned, or trying to explain your work in a way that gets people nodding yes - I’m here to help you say it clearly, confidently, and in your own voice. Because it’s not just about looking polished. It’s about connecting with the people who need you.

 

✦ Experience that goes beyond design.

Over the years, I’ve worked with many organizations to step back and look at what’s really supporting their work and what isn’t.

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That often starts with a technology assessment. Reviewing the platforms, tools, and systems in place, how they’re being used, and whether they’re actually serving the organization’s goals. From there, I help leaders build practical strategies, streamline processes, and make thoughtful decisions about what to keep, improve, or change.

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Once that foundation is clear, I support organizations in updating their brand, messaging, and digital presence so everything is aligned. Strategy, technology, and brand working together instead of pulling in different directions.

 

The result is not more tools or more noise. It’s clarity, better use of resources, and systems and messaging that support how the organization actually works.

 

✦ Simply Said Creative was built for you.

I work with entrepreneurs and leaders stepping into a new season, growing what they’ve already built, or finally bringing a long-held idea to life.

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You have something valuable to offer. But when it comes to clarifying your direction, choosing the right tools, or pulling everything together into a brand and website that actually supports your work, it can feel overwhelming or hard to know where to start.

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I’ve been there. I created Simply Said Creative to offer the kind of support I wish I had. Part strategic partner, part clarity guide, and part steady support to help you move forward with confidence.

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You don’t need a perfect plan. You just need the right support. 🧡

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“I believe good ideas deserve great energy and a clear path forward”

— Sarah, brand and strategy partner

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Here's How I Work

✦ Clarity before anything else.

We start by stepping back to clarify your strategy, your message, and the technology supporting your work, so every decision that follows is intentional.

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✦ Guided, not overwhelming.

I lead the process with structure and clarity, helping you make sense of your options without feeling like you have to figure it all out on your own.

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✦ Design that fits.

Together, we create a brand and website that feel aligned, authentic, and designed to support how you work and grow.

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✦ Platform flexibility.

I’m a Wix Partner and also work in WordPress and Wild Apricot. We choose platforms and tools based on your goals, your needs, and your comfort level, not trends.

 

​​This isn’t just about design or strategy.
 

It’s about moving past confusion, overthinking, and uncertainty and building a brand, systems, and digital presence that clearly reflect your work, connect with the right people, and support confident growth.

Who I Work With

Over the years, I’ve partnered with clients in many different industries. The common thread? They all wanted a brand and website that felt clear, modern, and true to them.

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Here are just a few of the industry types I’ve worked with:​

Business Coaches

ASSOCIATIONS

Bookkeepers

Finance Professionals

Healthcare Specialists

Medical Providers

RESTAURANTS

Research Institutes

Tourism & Travel

And other entrepreneurs and organizations just like you. No matter your field, my approach is the same. I help you cut through the noise, clarify your strategy and message, assess the technology supporting your work, and create a website you’re confident sharing.

Image by Irene Kredenets
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Facts About Me

My perfect hobby

Traveling - nothing inspires me more than new places and local design finds.

Best vacation spot

El Salvador. The people, the colours, the beach vibes - I’m always in.

I'm drinking

Prosecco. Bubbly, light, and always a good idea.

I'm watching

Restaurants at the End of the World - I love seeing creativity in unexpected places.

I started this business

It’s my second career, and the best decision I’ve ever made.

My favourite food

Cheese. Any kind, any time.

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"I went from feeling totally overwhelmed to having complete clarity about launching my business. Sarah has a gift for taking all the ideas in your head and turning them into something clear, simple, and actionable. Instead of spinning my wheels, I now have a brand and site that feel like me and that I’m proud to share with the world."

Dr. Melanie Wintle

Move Well Health

Rave Reviews

Here's What My Clients Are Saying (I'm blushing)...

Not Sure Where to Start?

You don’t need to have it all figured out

I’ll make it easy and guide you through each step - writing, design, and strategy - so you can finally launch a brand and website you’re proud of.

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